The U.S. is a global leader in auto-related advertising. Auto dealerships alone represent an estimated 15.1 billion in annual advertising dollars spent. Over the past several years, the opportunities for licensed music have continued to increase with jingles no longer being the standard music of choice.
“HitLicense member Allan Bravo’s track “Going Forward” was used for a Porsche radio ad currently airing on KROQ in LA.”
Below is a recent music licensing placement for LAcarGuy.com and their Porsche dealership. HitLicense member Allan Bravo’s track “Going Forward” was used for a Porsche radio ad currently airing on KROQ in LA. Check it out below:
Print has seen a major decline over the past several years with most of the losses being attributed to digital advertising. Surprisingly, radio has seen an increase as a dealer-advertising medium since 2012, growing from $641 million to an estimated $746 million in 2015.
A big driver in the continued commitment to TV and radio is the human element and connection gained through these ads. Establishing a personal connection is paramount to a dealer’s ad campaign as consumers have many options when it comes to where to purchase their next vehicle. The Porsche ad above is a good example of the personal element that comes through in a radio dealership ad.
With approximately 17,600 new vehicle auto dealers in the United States alone and an average ad spend budget of $640,000 annually per dealership on local advertising, the dealership market can be very lucrative for artists, composers and companies willing to invest the time to build relationships.
“the dealership market can be very lucrative for artists, composers and companies willing to invest the time to build relationships. “
As we continue to develop our promotional platform, assisting you to proactively grow your own music licensing network will be one of our primary areas of focus. We look forward to sharing more detailed direction and tips on how to get started.