Connecting to the Auto Industry

The auto industry has always been a major focus for HitLicense. As we work to develop new ways for members to foster direct connections with music licensing clients, we want to identify opportunities and provide some insight into the auto dealer segment of this industry.

The U.S. is a global leader in auto-related advertising. Auto dealerships alone represent an estimated 15.1 billion in annual advertising dollars spent. Over the past several years, the opportunities for licensed music have continued to increase with jingles no longer being the standard music of choice.

“HitLicense member Allan Bravo’s track “Going Forward” was used for a Porsche radio ad currently airing on KROQ in LA.”

 

Below is a recent music licensing placement for LAcarGuy.com and their Porsche dealership. HitLicense member Allan Bravo’s track “Going Forward” was used for a Porsche radio ad currently airing on KROQ in LA. Check it out below:

Auto Dealers rely on TV, radio, print and online ads for their advertising. On average, dealers tend to focus on traditional media with 77% of their spending allocated to TV, radio and print.

Print has seen a major decline over the past several years with most of the losses being attributed to digital advertising. Surprisingly, radio has seen an increase as a dealer-advertising medium since 2012, growing from $641 million to an estimated $746 million in 2015.

A big driver in the continued commitment to TV and radio is the human element and connection gained through these ads. Establishing a personal connection is paramount to a dealer’s ad campaign as consumers have many options when it comes to where to purchase their next vehicle. The Porsche ad above is a good example of the personal element that comes through in a radio dealership ad.

With approximately 17,600 new vehicle auto dealers in the United States alone and an average ad spend budget of $640,000 annually per dealership on local advertising, the dealership market can be very lucrative for artists, composers and companies willing to invest the time to build relationships.

“the dealership market can be very lucrative for artists, composers and companies willing to invest the time to build relationships. “

As we continue to develop our promotional platform, assisting you to proactively grow your own music licensing network will be one of our primary areas of focus. We look forward to sharing more detailed direction and tips on how to get started.

Showing 4 comments
  • Diane Ridaeus
    Reply

    Congrats Allen Bravo, great track, and Thanks for all the great promotional work, Hitlicense! :):)

  • Frank DeSalvo
    Reply

    Nice score!

  • Curtis Reed
    Reply

    It is very inspiring to see other musicians get a deal like this. I love that HL allows users to listen to what has been shortlisted or selected so we can strive to improve our own music to meet the standard set by previous winners.
    Keep up the great work everyone.

  • VALENTIN
    Reply

    Congrats Allan BRAVO! Felicitations Allan BRAVO ! Awesome track!!! Fine work! (y) (y) (y)

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